SEO Marketing for Restaurants

Stay ahead of your competitors by improving your search ranking on Google and ensure that your online listing is getting your restaurant found by local customers and is generating more traffic to your location

SEO (Search Engine Optimization) is one of the best marketing strategies apart from having a mobile/online ordering system for a restaurant in 2019. Restaurant SEO can be considered optimizing your restaurant’s website, social media, and overall digital presence by adding relevant content to your website like recipes and blog posts, engaging with your customers on your social media, and making sure information about your restaurant is consistent such as your address and phone number on local listings so that Google knows you are relevant. All you need to know are the basics to help you get started.

When implementing your restaurant SEO strategy, the very first thing you want to do is to clearly define what audience and geographical location(s) you are targeting. By defining the targeting of your audience and geographical location(s), you are getting in the mind of what potential customers would type into Google when searching for your restaurant, and how to tailor your SEO strategy and content around those potential customers.

Once you determined your targeting, then you can research keywords that are centered around your potential customers to maximize your Google search results. For restaurants there are generally three keyword groupings which are: broad, niche-specific, and brand related.