<div class="py-5 text-center"> <div class="container"> <h1 class="dtext-color">Pay-Per-Click for Restaurants</h1> <p> PPC stands for pay-per-click, and it’s an advertising model that allows businesses to place ads on search engines, but only pay whenever a user actually clicks on an ad. </p> </div> </div> <div class="bg-light-grey py-5"> <div class="container"> <div class="row align-items-center"> <div class="col-md-5 order-md-last"> <img src="/images/ppc-marketing.jpg" alt="ppc marketing" /> </div> <div class="col-md-7"> <p> PPC stands for pay-per-click, and it’s an advertising model that allows businesses to place ads on search engines, but only pay whenever a user actually clicks on an ad. </p> <p> To start a PPC campaign, you choose the keywords you want to trigger your ads, then place a bid on each of those keywords. Your keywords should be the words and phrases your potential customers type into search engines when they’re searching for restaurants like yours. </p> <p> Whenever a user searches your keyword, the ad platform determines which advertisers bid the highest on it, then serve their ads above the regular search engine results. </p> <p> An ad is usually made up of a title, a link to the business’s website, and two lines of text. When someone clicks the link in the ad, it takes them to a landing page on the company’s site. On that page, the company can begin the process of converting the visitor into a paying customer. </p> </div> </div> </div> </div>