<section class="inner-slider" style="background-image: url('/images/banners/support.jpg');"> <div class="wb-banner"> <div class="main-title">iEatery Restaurant Blog</div> <form class="search-box" action=""><input name="search" type="text" placeholder="Enter Your Email Address" /> <button type="submit">Subsribe</button></form> </div> </section> <section class="padding-top-bottom"> <div class="container"> <div class="row blog-inner"> <div class="col-12 col-lg-8"> <figure><img src="/images/blog/how-to-pivot-your-restaurant-to-online-ordering.jpg" alt="How to Pivot Your Restaurant to Online Ordering" /></figure> <h1>How to Pivot Your Restaurant to Online Ordering</h1> <p>When group gathering limits and lockdowns went into effect nationwide, many full-service restaurants in the US found themselves pivoting to takeout only, a service that some of them had never or rarely offered before. According to Penn State University research, the restaurant industry lost $25 billion in sales in just the first few weeks of the COVID-19 pandemic. One restaurant business model in particular that has been struggling more than others during this challenging time is full-service restaurants (FSRs). </p> <p>FSRs have been facing greater challenges than casual restaurants, largely due to the restrictions on on-premise dining – the primary revenue stream for most FSRs. So what can FSRs do to cope with dining restrictions that may stick around for the foreseeable future? </p> <p>For some restaurateurs, the answer is pivoting from dine-in to a takeout-focused, casual restaurant business model. This pivot involves making changes such as implementing a takeout-friendly menu, upgrading your technology, and creating a system for contactless order pickup.</p> <h2>5 Steps to Pivot Your Restaurant Business Model</h2> <ol> <li><b>Start with a Business Plan</b> <p>While you don’t necessarily have to rewrite your restaurant business plan from scratch, it’s helpful to go through much of the exercise to understand the market for a new concept and create a solid strategy for executing it.</p> </li> <li><b>Revisit Your Menu</b> <p>To make a successful pivot, you may have to change your menu. Remove any dishes that don’t travel well or take a long time to prepare. Speed and deliverability are the keys to success as a casual restaurant concept. Add more menu items that retain their quality in transport and are good when reheated.</p> </li> <li><b>Adjust Your Operations for Takeout</b> <p>As your restaurant shifts towards fulfilling more takeaway orders, it will need less front-of-house space and more back-of-house space. Start by optimizing your kitchen layout for quick preparation – and assembly line configuration is ideal. You’ll also need to create an area from which guests can pick up their orders. If possible, create a drive-thru ordering system.</p> </li> <li><b>Upgrade Your Technology</b> <p>Enlist y our restaurant with iEatery and reap off the benefits with time!</p> </li> <li><b>Repurpose Staff</b> <p>A shift in concept also requires a staffing shift. While a takeout-focused restaurant will require more kitchen staff and fewer front-of-house (FOH) team members, this doesn’t mean you have to let staff go. Instead, think about repurposing your FOH team. You can use them to take drive-thru orders, manage phone or online orders, and pack food-to-go.</p> <p>And now, you are ready to promote your restaurant model for taking online orders and keep your business running!</p> </li> </ol> <h3>Build Your Restaurant Brand with iEatery</h3> <p>Power your business with our free restaurant online ordering system & you’ll never have to worry about fees or commissions. We appreciate the passion of food lovers, and the value they bring to your business. At iEatery, our core values are all about your food, your restaurant, and loyal customers; thus, building a strong bond between you and your clientele.</p> <ul class="check-square"> <li>Increase your restaurant's revenue</li> <li>Retain your customers</li> <li>See your customers’ order history</li> <li>Reach new customers</li> <li>Increase your restaurant's brand awareness</li> </ul> </div> <div class="col-12 col-lg-4"> <div class="side-blog-links"> <div class="h2 mb-3 mb-sm-4">Trending Blog</div> <ul class="list-group list-group-flush"> <li class="list-group-item"> <div class="inline-blogs"> <a href="https://restaurant.ieatery.com/blog/10-ways-to-use-twitter-to-market-your-restaurant.html"><img src="/images/blog/blog-image-thumb-1.png" alt="blog image" />10 Ways to Use Twitter to Market Your Restaurant </a> <p>Jan 25, 2019</p> </div> </li> <li class="list-group-item"> <div class="inline-blogs"> <a href="#"><img src="/images/blog/blog-image-thumb-2.png" alt="blog image" />How Restaurants Can Boost Revenue by 30%</a> <p>Jan 25, 2019</p> </div> </li> <li class="list-group-item"> <div class="inline-blogs"> <a href="#"><img src="/images/blog/blog-image-thumb-3.png" alt="blog image" />13 Features that All Successful Restaurant Websites Should Have</a> <p>Jan 25, 2019</p> </div> </li> <li class="list-group-item"> <div class="inline-blogs"> <a href="#"><img src="/images/blog/blog-image-thumb-4.png" alt="blog image" />Restaurant Email Marketing to Attract More Customers</a> <p>Jan 25, 2019</p> </div> </li> </ul> </div> </div> </div> </div> </section>